Ask the GM (ryoder@onehacienda.com) any questions, concerns or information requests.
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Meet Our GM
I’m an Edinburg native and a third-generation member of the Yoder Ford (Hacienda Ford) family. Growing up in South Texas, I was raised around the car business and, more importantly, around the values that built it. Treating people the right way, working hard, and standing behind what you say you’ll do.
I’ve been fortunate to spend my career in this industry, working my way through different roles at Hacienda Ford in Edinburg, later serving as General Manager in Alice, and now having the privilege to lead the teams at Hacienda Ford of Kingsville and Hacienda Nissan. Along the way, what’s mattered most to me isn’t just the vehicles we sell, it’s the people we serve and the team we build.
I truly believe our dealership is only as strong as the people in it. I’m proud to work alongside a team that cares deeply about doing things the right way and taking care of our guests. Just as important, I’m grateful for the opportunity to serve the Kingsville community and the surrounding areas. This isn’t something I take lightly, our goal is to earn trust, not just business.
One of the reasons we created the “Ask the GM” page is to make sure we follow through on that commitment. If you ever feel like something didn’t go the way it should have, or if there’s anything we can do better, I want to hear from you directly. This page is here to give our customers a clear, open line of communication and to ensure that no concern goes unheard. To me, accountability matters, and this is one way I can personally stand behind the experience we provide.
A big part of who I am was shaped by my father, who had a deep appreciation for the history of South Texas and a gift for storytelling. Some of my favorite memories are listening to him share stories about the people and communities that built this region. That perspective stuck with me, it’s a reminder that businesses don’t exist in a vacuum; they’re part of a larger story, and how we treat people matters.
Outside of the dealership, I enjoy spending time outdoors hunting and fishing, being with family and friends, and traveling when I can. I also share life with my two dogs, Beau and Miles, who keep things interesting.
I’m grateful for the opportunity to do what I do, to work with a great team, and to serve this community. If there’s ever anything I can do for you, I hope you’ll reach out.
Rising Leaders Press Release
Hacienda Ford of Kingsville Completes Inaugural Ford Rising Leaders Training
- Ford Motor Company creates new dealer leadership training program, Rising Leaders, to develop the next generation of future Ford and Lincoln dealers and build a stronger connection with the company
- Ryan Yoder of Hacienda Ford of Kingsville, one of 16 participants in inaugural class
Kingsville, TX – Ford Motor Company recently held a graduation ceremony in Michigan for the first class of its Rising Leaders training program. In this competitive field, Ryan Yoder of Hacienda Ford of Kingsville is one of only 16 participants from across the U.S. to complete the year-long program.
“It’s a privilege to have joined the first class of Ford Rising Leaders,” said Ryan. “I had the opportunity to network with dealer colleagues and interact with key program executives throughout my time while also learning more about the business, and I’m leaving more confident in Ford.”
Over the year, participants had opportunities to create connections with peers from across the country and build leadership skills. With a mix of in-person and virtual sessions, the group was exposed to dealer forums, Ford executive leadership, and unique Ford product and history experiences.
“We created this program to invest in our future leaders and strengthening our dealer network,” said Elena Ford, Chief Dealer Engagement Officer, Ford Motor Company. “The positive feedback and success from this inaugural class will allow us to grow Rising Leaders significantly in the future.”
Ford offers several in-person training programs for its dealers, ranging from product information to customer experience. Rising Leaders offers a new experience targeted specifically for future dealer leadership. This small forum and access to Ford insights allows for an intimate learning experience to assist the next generation of dealers.
Hacienda Ford of Kingsville is a family-owned dealership proudly serving Kingsville and the surrounding South Texas communities. As part of the Hacienda Automotive group, its roots trace back generations in the Rio Grande Valley, built on a foundation of integrity, hard work, and a commitment to putting customers/guests first.
Hacienda Ford of Kingsville offers a full lineup of new Ford vehicles, along with a wide selection of quality pre-owned cars, trucks, and SUVs. Beyond vehicle sales, the dealership is dedicated to supporting customers/guests throughout their ownership experience with a knowledgeable service team, genuine Ford parts, and a focus on building long-term relationships rather than one-time transactions.
At its core, Hacienda Ford of Kingsville believes its responsibility extends beyond selling vehicles. The dealership is proud to be part of the Kingsville community and remains committed to earning customer/guest trust by delivering a transparent, respectful, and dependable experience with every visit.
