About Us
Get to Know Us, Your New Ford Dealership Serving Kingsville
At Hacienda Ford of Kingsville, we believe buying and servicing a vehicle should feel personal, transparent, and stress-free — because we’re not just here to sell cars, we’re here to serve our community.
Proudly serving Kingsville and the surrounding South Texas area, our team is made up of local professionals who understand the needs of our neighbors, families, students, ranchers, and business owners. Many of our staff have been part of this community for years, and that local connection shows in the way we treat every guest who walks through our doors.
We offer a wide selection of new Ford cars, trucks, and SUVs, along with certified pre-owned and quality used vehicles to fit a variety of lifestyles and budgets. Whether you’re looking for a dependable daily driver, a hardworking truck, or a vehicle for your growing family, our goal is to help you find the right fit — not pressure you into a decision.
Beyond sales, our commitment continues through Ford-certified service, parts, and maintenance. Our service team focuses on clear communication, honest recommendations, and getting you back on the road with confidence. We value your time, your trust, and your vehicle — and we work hard to earn all three.
As part of the Hacienda Auto Group, we believe in giving back to the communities we serve through local partnerships, school involvement, and community events. When you choose Hacienda Ford of Kingsville, you’re supporting a dealership that’s invested in the people and future of Kingsville.
We invite you to visit us at 2501 South US Highway 77, Kingsville, TX 78363, explore our online inventory, or give us a call at 361-246-4301. Whether you’re shopping, servicing, or just have questions — we’re here to help, every step of the way.
Changing the Game
People-first dealership—built for real life.
In 1999, I joined our dealership as an Office Manager, not knowing it would become my life’s work. In 2001, we began doing business as Hacienda Ford, and I was given the opportunity to serve as General Manager.
Over the years, I’ve learned something I believe with my whole heart: cars may be what we sell, but people are what we’re here for. Behind every vehicle is a real life—getting to work, taking care of family, starting something new, or simply wanting to feel safe on the road.
That’s what “changing the game” means to us. We work hard to build a place that feels different—more respectful, more personal, and more real. And it starts with how we care for our own team, because the way we treat people on the inside is exactly what you feel on the outside.
Our culture has been shaped by a few commitments from the beginning:
- Flexibility for caregivers and parents, because family isn’t a distraction—it’s life.
- Flexibility for full-time students, because we believe in people building their future.
- Creating opportunity through meaningful work, because stable jobs strengthen communities.
Today, we’re proud to serve guests across South Texas—from Edinburg and Rio Grande City to Alice and Kingsville—and our purpose hasn’t changed: take care of people, and everything else follows.
What you can expect at Hacienda
My hope is that you feel something simple but rare: you’re genuinely cared for.
- Clear communication and straight answers
- Respect for your time and your budget
- A team that follows through—before the sale and long after
- A comfortable experience that feels helpful, not high-pressure
If you choose Hacienda, you’re choosing a team that wants you to feel confident, supported, and worry-free—on day one and every day after.
People First. Always.
- Jennifer Yoder
Mission
Our mission is to make people’s lives better by providing reliable transportation and signature experience that is affordable and worry-free.
Mission
Our vision is to be the Most Trusted Dealership in the Rio Grande Valley, delivering SMART vehicles for a SMART community.
Core Values
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